SwampHacks X | Madison McClelland

SwampHacks is a student-run, 24-hour hackathon that allows students to challenge their creative build abilities. Founded in 2015, the organization celebrated its 10th anniversary and its first in-person hackathon since the pandemic. The organization won 2024-2025 Gator Engineering Society of the Year.

Role

Marketing Director

Tools

Adobe Photoshop

Adobe Illustrator

Figma

Procreate

Timeline

May 2024 - April 2025

Team

Marketing Lead - Domenica Simbana Mosquera

Marketing Director - Alejandro Villate

I was responsible for the 10th anniversary rebranding, with a focus on graphics and design for online and print materials.

Collaborate with team to establish theme and how to represent it.
Brainstorm special edition logo ideas.
Create logo, stickers, badges, maps, and social media posts.
Adhere to guidelines and budgets.
Capture photos and videos of students and staff in hackathon.

Logo redesign for SwampHacks X.

Over the 2024-25 school year, I was on the Marketing Team as a Director for the first in-person hackathon since 2020. In this role, I worked with a team to advertise the event and give the hackathon a new look for its 10th year, reflecting the theme of "Retro Technology" with a focus on a warm-toned aesthetic.

I reimagined the organization's logo, created social media posts, and designed stickers and other collateral to promote and decorate the event held in January. During the event, I captured photo and video content to highlight the event and keep hackers excited for another year of SwampHacks.

Logos 1

Initial logo ideas

Logos 2

Wordmark ideas

Logos 4

Line art of logo ideas

Logos 1

Initial logo ideas

1/4

Logo development

Stickers

Sticker ideas

Icons

Icon sketches for logo and other uses

Stickers

Sticker ideas

1/2

Icon and sticker development

For the design aspects of this role, I used Illustrator and Procreate. These elements included the logo, banners, maps, badges, social media profile images, and retro technology drawings. For social media posts, I utilized Figma due to its collaborative space for my team and I.

Badge design for SwampHacks X.